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PNC Bank: CRM & Digital

Year

Year

2024–2025

Agency

Omnicom Group

Role

Copywriter

Brilliantly Boring crafts

PNCs shift to Brilliantly Boring required tighter, higher-precision copy. Working closely with a Senior Copywriter, we developed a wide range of digital assets, from student and home loans to credit cards and rewards.

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©2026 by Yula Ryoo

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