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PNC’s Digital Copy Dump

Year

Year

2024–2025

Agency

RAPP
Omnicom Group

Role

Copywriter

Brilliantly Boring crafts

PNCs shift to Brilliantly Boring required higher-precision, on-brand copy. We developed a wide range of digital assets, including student and home loans, credit cards, rewards and thought leadership.

©2026 by Yula Ryoo

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